In 1904 Alfred invented the Windshield Pipe, hoping to combat some of the difficulties a smoker would face while driving. It was this sort of innovation in response to the customer's needs that would make Dunhill Pipes the leader in its field.
Alfred Dunhill opened his tobacconist shop in 1907 in Duke Street. At first, the pipes were purchased from independent pipe makers. In 1910 Alfred opened his own workshop closet to the shop.
Around 1912, Alfred added the ivory White Spot to the mouthpiece. This was to help staff and his clients the correct way of (re)positioning the hand-cut mouthpiece on the Dunhill pipe.
This symbol would soon become a sign of recognition for all Dunhill products, and became an international registered trademark. Today this symbol represents the ultimate accolade of highest workmanship and quality.
Alfred Dunhill wanted his pipes to be known around the world. WWI provided him the perfect opportunity to promote his product on an international scale. When an order was placed by an officer serving in Northern France, Alfred would send additional pipes with a note asking that they be distributed among his fellow officers and only paid for on their return. The pipes were sold not only to British officers but to Americans, French, Belgians and Canadians. By the end of the war the Dunhill Pipe, with its white spot, was known the world over.